
Homeowners are more educated
Insurance costs are rising
Coastal and high-wind markets demand more than code minimum
Price-only bids are harder to win
FORTIFIED roofs reduce storm damage
Insurance carriers recognize the difference
Contractors who offer FORTIFIED stand apart
Stronger systems = stronger proposals
Enhanced roof deck attachment
Sealed roof deck to prevent water intrusion
Improved edge protection
Wind- and impact-resistant materials
Many insurance carriers offer significant premium discounts
Savings often help offset system upgrades
Turns FORTIFIED into a value conversation, not a price fight
*Discounts vary by carrier, policy, designation, and location.

FORTIFIED-compliant underlayments & accessories
Trusted name brands + approved value options
Local guidance based on wind zones
Consistent inventory availability
Support for contractors of any size
FORTIFIED®, FORTIFIED Roof™, FORTIFIED Silver™, and FORTIFIED Gold™ are trademarks of the Insurance Institute for Business & Home Safety (IBHS). Murphy’s Roofing Supply is not affiliated with IBHS but supplies materials that support FORTIFIED construction standards.
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